Sony Transformations

The living Sony gadgets

A very strong, eye catching piece of animation, based on a Sony promotion, in which the customers could have choosen of a selection of freebies when buying certain products such as projectors etc.

All the objects hand modelled, they were all provided by Sony to use as a visual reference.

All the transformations hand animated in a very short time and after effects was used to do the compositing.

Production Company - CRUISER VFX

Director - Viktor Berg

Project Title - Sony Transformations

Genre - Commercial

Client - Sony Europe

Post Production/VFX - CRUISER VFX