Launch of the McLaren 720S

A great experimental film with some amazing specifications for the launch event of the McLaren 720s.

GPJ tasked us to take an original 16:9 live action film and create a 360 degree experience with added graphics and re-formatting the film to the huge screen.

As part of the process we have created a large number of assets, design elements which then were tracked into the live action shots. The final result was a stunning 24 times HD size film.

Production Company - GPJ

Project Title - McLaren 360 Experience

Director - CRUISER VFX

Post Production/VFX - CRUISER VFX