This commercial is a great a combination of different styles - the photorealistic Audi model complements the minimalistic white landscape - a variety of landscape was generated for this film from the simple desert dunes to the city where actual buildings are present in stylized form.
The video is also featuring a great car animation achived by a mixture of hand animated detail and simulation as well.
We have worked closely with Th1ng artists through multiple levels from environment modeling to the lighting and rendering.
The car was provided as a CAD model - our task was to prepare the model for animation and rendering, including lighting and textures.
Final look and grade was done by Th1ng.
Production Company - Th1ng
Director - Tony Smith
Project Title - Audi Q3
Genre - Commercial
Post Production/VFX - CRUISER VFX